About MG Live

Who we are

MG Live is the largest independently-owned promoter in Australasia, specialising in headline touring and experiential events.

The company was founded by Matt Gudinski and is part of the iconic Mushroom Group, a family-owned collective established in 1972 by Matt’s father, Michael Gudinski.

Dedicated to creating memorable experiences, MG Live prioritises an artist-first approach, focusing on realising the vision of each artist’s live show and promotional campaign, ensuring exceptional care for tour parties throughout their stay. Whether managing stadium tours or underground shows, MG Live consistently demonstrates passion and professionalism, fostering long-term relationships with artists and audiences alike. Guided by core values of integrity, transparency, and accountability, MG Live ensures trust and excellence in every project. With decades of experience, MG Live retains a family-oriented, music-first ethos, delivering world-class events for artists of all sizes and genres.

In addition to headline touring, MG Live specialises in creating world-class experiential and festival events. From large-scale immersive cinema screenings to epic winery shows, massive warehouse raves to stadium-sized festival events, our reputation proceeds us as the region’s leading name in top tier experiential events.

As a socially responsible organisation, MG Live emphasizes inclusivity, sustainability, and audience wellbeing.

Tyler, The Creator

Fatboy Slim

Drake

Usher

Eric Prydz

DMA'S

Abbie Chatfield

Khalid

J Balvin

Gladys Knight

Janet Jackson

We pride ourselves on our reputation as an artist-first company. We do everything in our power to realise the artists’ vision for their live show and promotional campaign, catering directly to their audience. It’s important to us that artists and their teams are looked after and have the best possible experience while they’re away from home. As a guest of ours, tour parties are looked after from the moment they touch down to the time we wave goodbye.

MG Live is determined to be an ethical event organiser and promoter. Whether it be related to ticket pricing or our environmental sustainability, we are constantly considering audience wellbeing and our impact on the community as a whole. We are resolute about creating safe spaces at our events for people of all sexualities, races, genders and identities. We have a zero-tolerance policy towards discrimination, sexual harassment and inappropriate behaviour.

The core team behind MG Live have been promoting and producing live events since the turn of the century, and the wider Mushroom Group live division has been touring the world’s biggest artists since the 1979. Some of the thousands of artists who have performed at MG Live events include diverse names like Elton John, Drake, Robbie Williams, Khalid, Honey Dijon, Fleetwood Mac, The Chemical Brothers and Kylie Minogue to name just a few.

Since a young Michael Gudinski first launched the Mushroom Group in 1972, the collective has grown to include over a dozen companies with 300+ staff located across the globe. More than five decades later, MG Live and the entire Mushroom Group are both now helmed by Michael’s son Matt Gudinski who is dedicated to maintaining the same family atmosphere and culture. MG Live isn’t corporately owned, which means we can be less corporate in our approach but just as professional. It means artists don’t feel like they are just a number, and the artist gets the optics of touring with a music-first company.

Whether it be promoting stadium tours or exclusive underground club shows, we deliver the same amount of care and energy to every project. Our team is tight, passionate, and driven to produce the best possible results for every artist. We aim to foster long-term relationships, building the artist’s profile in the local market, with the idea of continuing as a long-term partner as artists’ careers develop.

At the heart of everything we do lies integrity. Our reputation as a reputable company is based on three core values - transparency, accuracy, and accountability. We take great pride in our unwavering commitment to honesty, trust, and transparency. We believe in being true to ourselves and taking responsibility for our mistakes.

Part of the Mushroom Group

The Mushroom Group is one of the world’s most iconic music and entertainment collectives. As part of the iconic Mushroom Group, established in 1972, we benefit from our position within one of the world’s most successful and influential entertainment collectives. Mushroom is home to the region’s leading tour promoters, booking agencies, merch division, brand agency, record labels, content producers and so much more. MG Live is able to greatly benefit from the experience, relationships and overarching deals that have helped make the Mushroom Group the powerhouse that it is today.

Who we are

What we do

Tour Promotion

Festivals

Experiential Events

Why us

Part of the Mushroom Group